Properties before pretty charts
A funnel without stable properties is a guessing game dressed as a chart.
Field notes
Short essays for teams tightening instrumentation and metric ownership.
One path, one owner
Shared responsibility for a funnel usually means no one notices when a step silently breaks.
Instrumentation reviews that fit Pyeongtaek hours
Reviews scheduled for someone else’s midnight do not protect your event dictionary.
What we hand over after an engagement
Expect dictionaries, validation notes, and ownership drafts—not a promise that growth will follow.