Service model

Selected portfolio

Examples of how path diagnostics, dictionaries, and stewardship show up in real product work—without fabricated growth claims.

Analytics charts displayed across wide monitors

Laptop displaying analytics graphs on a desk

B2B portal

Checkout path rebuild for a B2B portal

Three overlapping checkout events were collapsed into one path with agreed success criteria. Weekly reviews stopped arguing about which step was “real.”

Single event vocabulary for checkout and plan selection
Funnel steps validated against sample traffic before dashboards were trusted
Product and engineering shared one owner for the path

Smartphone held in hand showing an app interface

Mobile product

Activation dictionary for a mobile application

Activation was redefined as a behaviour the product exists to enable, then instrumented end-to-end before north-star debates resumed.

Activation event set reduced from fourteen near-duplicates to five
Properties for surface and cohort documented for engineering
Metrics sheet with named owners for Monday reviews

Team workshop with sticky notes on a glass wall

SaaS

Release stewardship for a SaaS squad

Four weeks of written reviews caught naming drift after two feature launches without pausing the shipping calendar.

Weekly notes on instrumentation changes tied to releases
Checklist adopted before merge for new events
Stable retention window definitions across two sprints

Want a similar reading of your application?

Most teams begin with Path Diagnostics. If you already have a stable dictionary, tell us in the contact form and we will suggest stewardship or a metrics session instead.

Request a portfolio-style consult Browse engagements